Blog

In the posts below, Kevin McArdle offers his thoughts on moving your business forward with actionable, practical steps to create traction.

Stand Out from the Competition

The Secret to Stealing Business Away from Your Competition

In today’s highly competitive world, you absolutely must differentiate yourself from your competition or you’ll lose out on many of your opportunities to close new …

The Power of a Mastermind

Leveraging the Power of the Collective

In the course of 30+ years in business, working with hundreds of clients and companies, I’ve noticed four traits that separate successful people from the …

Leveraging the 4 Types of Insights in Your Business

My last couple of blog posts have talked about how powerful insight-based selling can be to move your prospective customers to action. To help you …

Three Steps to Creating Insights That Drive Action

In my last post, I discussed how powerful insights can be for shortening your sales cycle. Using insights effectively in your sales process all comes …

What Are Insights? And How Can They Help Your Sales Team Close More Deals?

There has been a lot of talk lately about insights and how they can be used within the sales process. When they’re used correctly, insights …

You Get Delegated Down to the Person You Sound Like

A recent study from CSO Insights found that executives believe that 88% of sales people that they meet with are very competent talking about their …

Understanding the Mind of the Executive to Get Better Access and Quicker Decisions

As I mentioned in my last post, more and more buying decisions are relying on C-level involvement and approval. When your team is ready to …

3 Reasons Your Team May Be Struggling to Reach the Decision Maker

There has been some great research done recently by Forrester Research and Sirius Decisions that I wanted to call your attention to. Recently, they found …