Blog

In the posts below, Kevin McArdle offers his thoughts on moving your business forward with actionable, practical steps to create traction.

The 3 Biggest Challenges in Sales Today

If you’re struggling to see growth this year, the problem may feel too big to wrap your arms around. In preparation for a recent webinar, …

New Article: Avoiding a Competitive “Bake-Off”

I want to share an article I recently wrote for Composites Manufacturing Magazine, the official publication of the American Composites Manufacturers Association: “Secure Better Business …

What Makes a Good Elevator Pitch?

A good elevator pitch can bring significant business your way, especially if you do a lot of prospecting through networking. Even though your elevator pitch …

Who’s the Hero of Your Story?

Have you ever known someone who made everything all about him? How did it make you feel? That’s how your prospects feel when you make …

What Separates Businesses That Thrive?

I’ve been fascinated with one question for a long time: Why do some businesses thrive at a time when others are struggling to survive? I …

New Article: You Don’t Need a Better Sales Process

I want to share an article I recently wrote for Composites Manufacturing Magazine, the official publication of the American Composites Manufacturers Association: “You Don’t Need …

New Article: Stand Apart in a Crowded Marketplace

I’m pleased to share a recent article I wrote for the Fabricator, the magazine of the Fabricators and Manufacturers Association, International: “Stand Apart in a …

The Competitor You Might Not Be Aware Of

Many companies—and sales reps—believe that they need to outpace the other players in their field to win business. While this is partially true, this viewpoint …