Blog

In the posts below, Kevin McArdle offers his thoughts on moving your business forward with actionable, practical steps to create traction.

Six Truths About Your Customer Conversations That You May Not Want to Know—and What You Can Do About Them

TRUTH #1: Congratulations. You just had the best sales call they’ll never remember. Fact: 95% of what is delivered in a typical sales meeting is …

New Podcast: Competitive Differentiation

Are you focusing on competitive differentiation at your company? Do your customers and prospects clearly understand why they should choose you over your competitors? In …

Three Reasons Most Sales Presentations Fail

Strong sales are the backbone of any thriving company. After all, even a great product or service won’t go far if your sales pitch is …

Why Your Company Should Own 5 Phrases

As I discussed in my recent article, a lot of organizations spend their time on the mechanics of their messaging, the channels that get their …

Podcast: Overcoming Barriers to Execution

I’m excited to be featured on Vistage’s Executive Street Blog today. Listen to the podcast on overcoming barriers to better execution: How to Overcome Execution …

Creating Focus and Clarity by Living in a 90-Day World

Once you have clarity on your overall vision for your business, it’s time to create a list of the short-term goals that will turn that …