Competitive Advantage

CEO Peer Groups

Growing Leaders, Growing Companies, Episode #5 – CEO Peer Groups – The High-Level Solution to Executive Challenges

We brought special guest, George Satula of Vistage Worldwide, on the podcast to discuss a powerful strategy that a small, tight-knit group of CEOs and …

Growing Leaders, Growing Companies, Episode #4 – Why It’s Never The Right Time to Start Using the Entrepreneurial Operating System (EOS)

Or: Are You Really Getting What You Want from Your Business? Popularized in Gino Wickman’s book, Traction, the Entrepreneurial Operating System focuses on strengthening the …

Create a More Compelling Advantage Through the Power of Storytelling

When you’re creating your marketing strategy within the Entrepreneurial Operating System, you’ll develop your 3 uniques™ – the three things that make you different and …

Messaging Fuels Methodology

Why Your Deals Are Running out of Fuel Before the Finish Line

In 1986, French racing driver Alain Prost tried to race the German Grand Prix without any fuel. Okay, that’s not exactly true. Actually, Prost’s car …

Are You Positioning Your Sales Team to Win—or Fail?

If you’re not doing everything you can to position your sales team to win, you’re potentially leaving millions of dollars on the table. A recent …

Kevin McArdle Featured in C-Level Magazine

Is your company losing business to competitors who offer less value? Are you experiencing downward price pressure? In this interview with C-Level Magazine, Kevin McArdle …

How to Ensure This Year Is a Total Waste of Time, Energy and Money

Are you experiencing any of these symptoms? (And are they driving you crazy?) You’re in a constant state of overwhelm. You know that you (or …

5 Beliefs That Are Hurting Your Results

4 Beliefs That Are Hurting Your Marketing Results

If your marketing initiatives aren’t producing the results you’d hoped for this year, take a look at the following list of beliefs that might be …

Are You Stealing from Your Future?

If You’re Not Doing This, You’re Stealing from Your Future

In today’s fast-paced markets, the companies who excel are the ones who invest in innovation—and the education that sets the stage for rapid advancement. Where …

Are you creating an us vs them environment?

Are You Building an “Us” and “Them” Environment?

Although I try to avoid it at all costs, sometimes a consulting engagement can divide teams into "them" (the client) and "us" (the consultants). This …