Creating Focus and Clarity by Living in a 90-Day World

Posted on May 3, 2013 by Kevin McArdle in Execution, Exhaustion, Lack of Control

Living in a 90-Day World

Once you have clarity on your overall vision for your business, it’s time to create a list of the short-term goals that will turn that vision into reality. If you and your leadership team are crystal clear on where you want the business to go, creating this list will be a fairly simple matter. Once the list is created, you’ll want to focus it even further by choosing 3-7 of these goals to become key priorities for the next 90 days. We call these “Rocks.”

By breaking down your priorities into a 90-day world™, you’ll keep you and your team from getting overwhelmed. Everyone’s to-do list will seem much more manageable. Focusing on your Rocks also frees up your team to focus on what’s most important. This increased intensity toward achieving clear, meaningful goals is what will help you start to execute your vision more consistently—and gain traction in your marketplace.

Once you set your 90-day Rocks for the company as a whole, you’ll also want to set individual Rocks for each member of your leadership team. Additionally, you’ll want to have your team leaders create Rocks for their departments. Then, you’ll communicate your Rocks to the company as a whole, along with a reminder of the vision that you’ve created.

By coordinating these Rocks from the top down, in conjunction with a clear vision, you’ll create a larger sense of alignment within your organization—and a greater sense of purpose for your employees.
When each team member understands how his or her daily efforts are contributing to the whole, you’ll notice that employees are more engaged in their day-to-day work and excited about completing their 90-day goal.

At the end of the 90 days, be sure to check in with your company as a whole to report your results on the Rocks you set. Then, set your Rocks for the next 90 days and continue to move your company forward, quarter by quarter.

Executive Insight: Planning too far in advance pulls focus from what needs to get done now. However, planning only for the present can also give you tunnel vision. Make sure you’re clear on both your short-term, 90-day Rocks as well as your overall, long-term vision for the company to make continual progress toward a company you can be proud of.

How far ahead do you and your leadership team currently plan? Are you crystal clear on what you need to accomplish in the next 90 days?

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