Keynotes & Program Descriptions

Competitive Differentiation: How to Tell a Story That Sells

When your prospects struggle to tell the difference between you and your competitors, your survival comes down to your company’s story. What you say and how you say it has to be unique, believable and powerful enough to inspire your prospective customers to make a change—and choose you over your competition.

In this practical, hands-on session, Kevin McArdle will walk you through an interactive look at nine messaging tools that will help you develop a unique story for your company. This story will enable you to differentiate yourself from your competitors, hold firm on your margins and grow your business by closing more deals.

Download the full program description as a PDF.

The Six Deadly Marketing Mistakes—and How to Fix Them

Are you wasting time and money on marketing that simply raises interest—but fails to generate action?

Many companies throw away their marketing dollars—and tie the hands of their sales force—by making six deadly marketing mistakes.

These mistakes create marketing messages that your prospects simply tune out, making both your company—and your products and services—invisible. In today’s competitive environment, “invisible” quickly translates into “insolvent.”

You’ll leave this presentation with concrete action steps to fix these six mistakes, significantly improve your messaging—and immediately grow your business.

Download the full program description as a PDF.

Competing On Value: How to Take Business from the Competition Without Using Price as a Weapon

Are you frustrated because sales aren’t growing rapidly enough, new products aren’t selling well enough, new customers aren’t being acquired fast enough, or all three?

If so, you may be experiencing the challenges of competing in a crowded market.

What’s changed? Rapid commoditization of services is driving down prices. Increasingly sophisticated customers are demanding proof—hard evidence—that what you’re offering is delivering value over and above the price they pay for it.

In other words, it’s no longer enough to sell a product that’s “worth” the price.

In this hands-on and highly interactive program, Kevin McArdle will show you how to compete on value—how to take business away from your competition without using price as a weapon.

Download the full program description as a PDF.

We would be happy to design a custom presentation for your audience. Simply click the button below and get in touch with us.