Three Reasons Most Sales Presentations Fail
Strong sales are the backbone of any thriving company. After all, even a great product or service won’t go far if your sales pitch is lackluster. I regularly see three mistakes in most sales presentations:
1. Too Much Information – Don’t describe every one of your products in painstaking detail. Prospective customers want to know what your solution can mean to their business—and to their lives. Make an emotional impact by telling a compelling story about how your solution solved another person’s challenges in a similar situation.
2. The Wrong Point of View – If your pitch consists of a story about how long you have been in business and a laundry list of clients, you’re coming at it all wrong. Instead, make a connection by taking the customer’s point of view. Move the conversation from what it is to what it means for your customer.
3. The Same Old, Same Old – If you can’t articulate the difference between you and your competitors, why should a prospective customer choose you? Talk about what you do better and different than anyone else—and have examples to prove it.
If you can avoid these three mistakes, you’ll find move yourself ahead of your competition by making a genuine connection with your audience, which sets you up for an easy win every time.