Who’s the Hero of Your Story?

Posted on October 30, 2014 by Kevin McArdle in Competitive Advantage, Customer Focus

Is your business thriving?

Have you ever known someone who made everything all about him? How did it make you feel?

That’s how your prospects feel when you make your company the hero of the story by focusing exclusively on things like how long you’ve been in business, why your products are superior and more.

The starring role in your marketing message belongs to your customers. Engage your prospects by showing them how you can play a supporting role in their story and help them make it a success.

This goes for all of your sales and marketing activities—not just the literal conversations your sales team has with your customers—and includes your brochures, your website, your white papers, your social media and anything that interacts with your customers.

Just like Obi-Wan Kenobi showed up to guide Luke Skywalker to step into his destiny, you are the mentor who appears to equip your customer, whether it’s through your products, your services and your solutions.

By shifting the focus away from your company and toward your customer, you’ll create the kind of customer-centric message that shows your customers that you’re committed to their success, enabling you to stand out against competitors who are solely focused on themselves.

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