If You’re Not Doing This, You’re Stealing from Your Future

Are You Wasting Your Time with Research?

In today’s fast-paced markets, the companies who excel are the ones who invest in innovation—and the education that sets the stage for rapid advancement.

Where education is concerned, I’ve encountered some executives who don’t invest in their own continuing education. In fact, many of these same executives even encourage their staff to attend professional development training sessions, but they don’t invest in themselves. In essence, they are stealing from their future by not developing themselves today.

In a way, I can understand why: Education at the upper executive and CEO level can be harder to come by. However, if you think that you don’t need to continue to develop yourself to keep your company on the cutting edge, you’re dead wrong.

One educational outlet a lot of executives pursue is books. I acquire a fair amount of new knowledge from books. Lately, I’ve been reading Dan Roam’s Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind. The on-demand, portable convenience of a book—as well as its low investment price—can’t be denied.

However, reading a few books a month just isn’t enough to drive serious, corporate-level innovation, the kind that will leave your competitors in the dust for years to come.

So Where Can an Executive Turn?

When I relocated a few years ago, I looked for high-level education and professional growth opportunities in sales and marketing in my new area. As an international business consultant with 30+ years of experience working with companies across a broad range of industries, I struggled to find professional development opportunities at my level. Many were aimed at middle management and below.

During my search, I thought back to one of my favorite engagements at the Taylor Corporation, one of the largest, privately-held corporations in the US. During that engagement, I worked closely with Taylor’s Chief Sales Officer, Todd Alexander. Together, our combined high-level expertise resulted in big wins, including closing a multi-million-dollar opportunity within the first few months of starting our project together.

Plus, not only did we achieve results with Taylor, but also I found myself learning from Todd. He and I were the perfect compliment. He was the "ultimate insider," an experienced practitioner who has created sales success at every level, first as a sales rep, continuing into sales leadership roles that included becoming a Taylor company president, all the way to Taylor Chief Sales Officer. I was the "independent outsider," a veteran entrepreneur with extensive domestic and international business experience who has helped emerging, mid-market and Fortune 500 companies differentiate themselves from their competitors to grow their market share.

Recalling this project at Taylor offered its own revelation: One of the best sources for moving myself forward would likely be people at my level—other executives, CEOs and high-level consultants. However, to my surprise, I really couldn’t find anything similar in my area, especially one focused on my area of specialty: sales and marketing.

My mind returned again to Todd and I picked up the phone. We agreed to leverage our original synergy and partner on launching the Revenue Roundtable, a sales and marketing mastermind that offers a unique venue for executive-level professional development.

I’ve talked already about how a mastermind offers you the opportunity to leverage the power of a collective, but the one thing I haven’t said yet is this:

If you’re not continually developing yourself, you’re going to get left behind.

Think of it this way: Just because you have had 10 years of experience, it doesn’t mean much if you’ve had 1 year of experience 10 times. In other words, if you haven’t grown personally or professionally, you’re essentially living the same year over and over again. If that’s the case, how can you expect yourself to lead the kind of innovation that today’s markets demand?

The Revenue Roundtable offers you the rare opportunity to discuss business strategy, share hard-earned knowledge and trade constructive criticism with an elite group of your peers. It also allows you leverage the combined resources of a select few to dramatically improve growth—and profitability.

Because of the exclusive nature of the program, it is strictly limited by numbers and is offered through invitation only. To apply to join, simply reach out to me at kmcardle@McArdleBusinessAdvisors.com.

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