Leverage What’s Working in Your Organization
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -Will Durant (often misattributed to Aristotle)
How can you leverage excellence as a habit in your organization? It starts with documenting what’s working, then ensuring that these procedures are being replicated across your business.
Start by taking a big step back to consider your core business model and the processes that make it work. Consider all of your departments during this process: HR, marketing, sales, operations, accounting and customer care.
Choose six to ten core processes at the heart of your business and document them by focusing on the major, essential steps within each process. Then, train each relevant member of your staff to follow these procedures to replicate successes throughout your organization.
Imagine how powerful this could be if one of these core processes were a sales procedure that has doubled one representative’s close rate. By making it easy for all of your representatives to follow this procedure, you’ll also make it possible to double your close rate across the company. Or consider a customer service protocol that turns an irate customer into a repeat customer. If all of your representatives could replicate this success, the results could have a significant impact on your bottom line.
By reducing complexity and establishing consistency, you’ll also gain the ability to scale your business by multiplying your successes as your business grows, opening up the potential for geometric growth.