How Strong Is Your Vision?


In my last post, I talked about the importance of accountability and its role as the first stepping stone toward growth and change.

The next step toward turning your organization around is to start seeing your business differently.

Every exceptional business starts with a vision—and a leader behind that vision. Your vision is bigger than you. It’s also bigger than the current state of your organization. Your vision takes stock of what you have now and offers new insight into what your organization can become. People like Henry Ford, Jack Welch, Bill Gates, Steve Jobs and even Martha Stewart all started with a vision for the behemoth brands they’ve built today.

Creating a bold vision requires you to dig deep. It will challenge your courage, your creativity and your drive to invent—and require both determination and resources to implement it.

But, without a vision, your company simply won’t move forward.

Momentum requires focus and direction—and a vision provides both. Imagine if everyone in your organization were 100 percent on the same page. Your team and their staff would understand their goals, both short-term and long-term, and work together in concert to make them happen for your organization.

How strong is your current vision? The Entrepreneurial Operating System directs us to ask ourselves the following eight questions. If you can answer each with confidence—and could say the same about your staff—congratulations! Your vision is running strong. If you stumble on any of these, or doubt that your staff knows any of these answers, make a plan to solidify your answers:

The Entrepreneurial Operating System’s 8 Questions to Solidify Your Vision

  1. What are your core values?
  2. What is your Core Focus™?
  3. What is your 10-year target™?
  4. What is your marketing strategy?
  5. What is your 3-year picture™?
  6. What is your 1-year plan?
  7. What are your quarterly wildly important goals (WIGs)?
  8. What is your issues list?

Don’t forget to make a plan to communicate these to your team, if you haven’t already. Even if you have a solid vision, you can’t do it alone. More on that in my next post.

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